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In this episode of Well~Traveled with AAA, host Julio Soto sits down with Josh Brown from Tauck to dive into ROAM by Tauck—a modern twist on guided travel tailored for adventurers in their 40s and 50s.
Uncover how this innovative travel style combines shorter trips, smaller group sizes, and built-in flexibility to transform the guided vacation experience. From handpicked culinary experiences to unique, off-the-beaten-path destinations, ROAM offers the perfect balance of expert planning and personal freedom.
Travel deeper, unwind fully, and make every moment unforgettable with this fresh take on exploration.
Josh Brown is the Manager of Tauck Ventures and leads the development of Roam by Tauck, a new brand designed for travelers in their 40s and 50s.
Before joining Tauck in 2023, Josh spent 15 years in the consumer products industry, focusing on brand management and innovation. He is passionate about travel and building brands grounded in consumer insights.
Josh holds a bachelor’s degree in Architecture from the University of Michigan and a graduate degree in Marketing from Indiana University. He lives in Connecticut with his wife and three children and spends his time exploring the world with his family.
Julio Soto began his career with AAA in 1992 as a Travel Counselor and quickly transitioned into management, later becoming the District Sales Manager for AAA Travel’s Group Department. In this role, he brought innovative products and services to market, positioning the department as an industry leader. After briefly joining Alexander & Roberts in 1999, where he worked with top accounts and traveled extensively, Julio returned to AAA in 2000 as Director of Sales & Alliance Services. He expanded AAA’s group-centric departures across the U.S., building partnerships with clubs like AAA Southern California, AAA Texas, and others.
Now serving as Travel Product Manager, Julio collaborates with leading partners such as Disney, Universal Orlando, Marriott, and Royal Caribbean. He has been instrumental in developing AAA Vacations, which generates over $500M in annual sales and delivers unforgettable experiences to thousands of members. With a passion for travel and extensive expertise in customized itineraries, Julio continues to inspire travel advisors and AAA Members with his firsthand knowledge of destinations like India, Egypt, South Africa, and Europe.
